Joyous Celebration is the brainchild of the industry's heavyweights - Lindelani Mkhize, Jabu Hlongwane and Mthunzi Namba. Since inception back in 1994, MTN Joyous Celebration has always been about the people - its aim was to create and establish a project that would uplift and heal the nation.
Not only was it a concept inspired by and born out of the peaceful transition in which the people of South Africa embraced their hard-won democracy, but it has also been about celebrating and showcasing our very own young talent.
Never did the founders imagine that twenty-one years later, the concept would be stronger, richer and very much alive - largely spurred on by the massive support for the brand across the globe. The name Joyous Celebration is a multi-award-winning gospel project that produces dynamic singers and musicians and their work has been felt all over the world. In addition, this household name has now become synonymous with Gospel music within South Africa and beyond.
MTN initially entered a partnership with Joyous Celebration from 2004 - 2007. The partnership was revived in 2011 for a period of four (4) years, followed by a two (2) year extension to 2016. At the end of the extended period, MTN and Joyous Celebration entered into a new agreement that will now see the relationship carry on until the end of 2018, taking the partnership into a 12-year term.
2018 marks the 22nd Anniversary of the inspirational music extravaganza which has re-positioned contemporary gospel music in SA and has contributed to its recognition as one of the highest selling and most popular music genres in this country. The much-awaited MTN Joyous Celebration Tour 22 for 2018 kicked-off by the Live DVD Recording that took place on Saturday, 09 December 2017 at the Sandton Convention Centre.
The essence of the Joyous brand has always been about the people and the theme for 2018 is inspired by this. The duality of the Joyous 22 theme: "All for You", has the people at its core whilst recognising the One who created it all.
"All for You" pays homage to the growing fan base and extended Joyous family that have been integral to the growth and stature of the brand over the past 22 years.